CAIN & MAINSTREAM MEDIA.

Herman Cain's denials of his philandering habits have been grabbing the headlines this week.

As he continued on the campaign trail, his popularity would be waning, and the numbers, lining him up with the front runners in the polls were likely to go down and into single digits as the weeks progressed, and that would not be a good sign for his candidacy to succeed.

The accusations have bitten too much out of any advancement the former Godfather's pizza chairman has made, and a whole lot of enthusiasm has gone from his efforts; and also he was not being looked at, from a public perception, the same way again as before.

The political donations were not going to be as forthcoming as his camp had anticipated; and that too could upset his plans in the Republican Party nomination race to which frequent donors were needed to finance a campaign of that caliber.

It was not one for a local political office; it was for the presidency of the United States; and so the funds must have a continuous flow.

Even his friend Newt Gingrich, who has similar charges made against him in the past was joining in giving advise to Cain for him to come forward and addressed the issues without holding anything back.

The accusations by more than two or three women, and now four, as an Atlanta woman has become the latest of Cain's accusers, could not be forthrightly faced with mere denials.

The story from Atlanta by this person for having a 14 year affair with him took the cake. That was not a stint; it was almost a lifelong relationship, as even many real marriages did not last that long or far less.

For any amount of amnesia that Cain has had over the years, he would remember something or some feature of his accuser for that length of time, starting with the face and the last encounter with that face, at least.

The mainstream media would be courting him as much as they would like, but that was what they gained their revenues from; from sordid news about a high profile person, as he, Cain, now was. They would be harping on the same topic, leaving him no chance to fully concentrate on his campaign.

What he himself must be sure of was not to bring his family or marriage into the fracas, for he would have done not only a personal damage to himself, but also one to those whom he loved and had devoted his life for; like his wife, his children, and so on and so forth.

One would be asking whether his campaign would get him anywhere, on his journey to the White House, but one would not have an answer to that question.

It would take Cain to decide, if the whole thing, meaning this episode in his life, was, or has been or would be, worthwhile for him personally.